Become a Retail Partner

We'd love to learn more about your store.

Thank you for your interest in carrying Artwell.

We partner with retailers who share our appreciation for thoughtful design, exceptional craftsmanship, and products that bring art into everyday life.

Whether you operate a museum shop, independent bookstore, stationery boutique, gallery, botanical garden, or specialty gift store, we're excited to learn more about your business.

Complete the application below, and a member of our team will review your information and be in touch shortly.

A painting of two children, a boy and a girl, sitting on a wooden swing outdoors surrounded by greenery and trees.

What Happens Next?

Once we receive your application, here's what you can expect:

Introduce Your Store

Complete the application below and tell us about your business. We enjoy learning about the unique retailers who share our appreciation for art, craftsmanship, and thoughtful design.

Explore the Collection

While your application is being reviewed, we invite you to discover Artwell through our collections, journal, and brand story. We believe the best partnerships begin with a shared appreciation for beautiful objects and meaningful experiences.

Welcome to Artwell

Once your account is approved, you'll receive access to our wholesale collection, seasonal catalogs, merchandising resources, and the support of the Nelson Line team.


Who We Partner With

Artwell collections are thoughtfully designed for retailers who value exceptional design and meaningful customer experiences.

Our partners include:

• Museum Stores

• Independent Bookstores

• Stationery Boutiques

• Gallery Shops

• Botanical Gardens

• Historic Sites

• University Bookstores

• Lifestyle Stores

• Specialty Gift Shops


Wholesale Application

What You'll Receive

Upon approval, you'll gain access to:

  • The complete Artwell wholesale collection

  • Digital catalogs and seasonal lookbooks

  • New collection previews

  • Dedicated support from the Nelson Line sales team

  • Wholesale ordering through Nelson Line